Launching an Elite tier to address value skepticism and increase conversion by 52%.
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Helping pet parents appreciate the real cost of vet care through an personalized, LLM-powered report, driving a 125% lift in visit-to-quote conversion.
Designing a platform for veterinary clinics to build and manage wellness plans aligned with their standards of care.
Pet insurance doesn't work the way it should. I designed and piloted a system to fix that.
Submitting a claim was a hassle. Customers were frustrated, and CX was overwhelmed. I redesigned the feature to improve usability and support automation of routine claims.
