My Latest Work

Pet Health Predictor

Helping pet parents appreciate the real cost of vet care through an personalized, LLM-powered report, driving a 125% lift in visit-to-quote conversion.

Pet Health Predictor

Helping pet parents appreciate the real cost of vet care through an personalized, LLM-powered report, driving a 125% lift in visit-to-quote conversion.

Growing Pumpkin Wellness Club

Launching an Elite tier to address value skepticism and increase conversion by 18%.

Growing Pumpkin Wellness Club

Launching an Elite tier to address value skepticism and increase conversion by 18%.

Whitelabel Wellness

Designing a platform for veterinary clinics to build and manage wellness plans aligned with their standards of care.

Whitelabel Wellness

Designing a platform for veterinary clinics to build and manage wellness plans aligned with their standards of care.

Pumpkin Pay

Pet insurance doesn't work the way it should. I designed and piloted a service to fix that.

Pumpkin Pay

Pet insurance doesn't work the way it should. I designed and piloted a service to fix that.

Claim Experience Redesign

Submitting a claim was a hassle. Customers were frustrated, and CX was overwhelmed. I redesigned the feature to improve usability and support automation of routine claims.

Claim Experience Redesign

Submitting a claim was a hassle. Customers were frustrated, and CX was overwhelmed. I redesigned the feature to improve usability and support automation of routine claims.