I bring research expertise & deep technical fluency to design innovative features that drive growth.
Currently designing and building @ Pumpkin Wellness Club.
Launching an Elite tier to address value skepticism and increase conversion by 52%
Helping pet parents appreciate the real cost of vet care through an personalized, LLM-powered report.
Pet insurance doesn't work the way it should. I designed and piloted a system to fix that.
Submitting a claim was a hassle. Customers were frustrated, and CX was overwhelmed. I redesigned the feature to improve usability and support automation of routine claims.
