Currently @ Pumpkin Wellness Club.
Helping pet parents appreciate the real cost of vet care through an AI-powered, personalized report.
Pet insurance doesn't work the way it should. I designed and piloted a system to fix that.
Submitting a claim was a hassle. Customers were frustrated, and CX was overwhelmed. So I redesigned our claim experience to improve usability and support the automation of routine claims.
Customers didn't understand our new standalone wellness product. I investigated and designed a solution that reduced drop-off rate by 31% (leading to 75% more users reaching the plan page).
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